It’s cute that the Post wrote a story about its new ‘hyperlocal’ effort (
In Push for Local Readers, Post Unleashes LoudounExtra.com). But, in an article clouded by links on a page cluttered with them, nowhere is there a link to the site-in-mention, LoudounExtra.com.
Now I’m not saying everybody oughta be perfect. But, with one of the top-three largest online newspaper operations in the United States, it seems like this is something that someone woulda noticed.
Also, and this I don’t understand: The Washington Post article says YourHub.com was “rolled out” by my employer, The Denver Post, and owned by its parent corporation, Media News Group. This is a new one. Usually, reporters say it’s the Rocky Mountain News on top of YourHub. Neither are correct — YourHub is a product of the Denver Newspaper Agency, which is the corporation that manages the JOA between the two Denver dailies.
And finally: that article does a good job of outlining the impressive detail the Post put into its hyperlocal effort. It is impressive. They’ve got the resources — so will they get the audience?
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