“One member at a time” is not the same as “your subscriber base,” and should not be approached in the same (one-)way.
This paragraph matters big-time to the one-way media, and so does the post behind it:
Strong social sites build value one user at a time. If one user finds value, then they’re much more likely to tell others or invite their friends. Strong sites don’t succeed by attracting “marketsâ€, satisfying entire groups of people with a certain feature set. Instead, they succeed on a smaller level, really focusing on individuals and their immediate social network. Then they can branch outward.
From Common Pitfalls of Building Social Web Applications and How to Avoid Them, on Bokardo.com.
…back to the presentation…
Popularity: 59% [?]
More From Joe Murphy's Local Journalism Blog
- One great mind-bender of an example of why copyediting is important:
- Oh god, you want to structure *what*? (the challenges of prep sports systems)
- Doteasy is a domain registrar that is not worth your trust
Joe Murphy's Local Journalism Blog Recommends
- On online dating (Joe, Write!)
- Sex toys on airplanes: How to get off past TSA (Flight Blog)
- The world of cheap-flight search may be changing now that Google’s jumping into the game (Flight Blog)
Recent Comments