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Poynter and the most-popular vs. most-read articles

Plenty of online publications have those “most-popular” charts that measure the articles / blog posts that get the most clicks.

Poynter released part of an eyetrack study that says “Readers select stories of particular interest and then read them thoroughly.” That’s cool — and that opens the door to another type of most-popular metric. In addition to ranking the most clicked-on articles, how about ranking the articles that readers spent the longest time reading?

Popularity: 54% [?]

Posted in Ideas, Journalism, New Filters, Online, Storytelling.

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