This list is aimed at online newspapers and the newsrooms that love them.
- “Local” means it matters. Take advantage of it.
- Newspapers harness and print tons of information. Do more with it.
- There’s an amazing amount of information available in the community. It’s time to harness it, and then reward the community for participating.
- If you’re not interacting with your audience, you’re not building much loyalty.
- If you have an advertising-focused registration system, you’re not building much loyalty either.
- The article is a decent way to tell a story on paper, but it falls way short online.
- If a local tv news station’s web site gets more traffic than yours, you’ve got serious problems. Start building community now. Already building community? Start rewarding participation.
- If your workflow still involves online employees cutting-and-pasting the night away, replicating work already done on the print side, that ain’t acceptable! Fix it! Now!
- The longer you hang out with inadequate content management systems, the more you become like them. Inadequate.
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Preach it! Preach it, Brother Joe!