If you have web feeds on your site and you don’t use <link rel="alternate" type="application/rss+xml"... anywhere on your site, you’re missing out on a lot of subscribers.
Each feed you publish ought to have its own “link” tag because it makes it easier for folks to find your feeds.
This code belongs in the head of your HTML page (I usually keep mine on my home page, though some CMS’ do this automatically and do it differently). It looks something like this:
<link rel="alternate" type="application/rss+xml" text="Reader Reactions" title="Reader Reactions" href="http://feeds.feedburner.com/jnow-readerreactions" description="Reader Reactions"/>
Or this:
<link rel="alternate" type="application/rss+xml" title="Joe Think: RSS 2.0 feed" href="http://feeds.feedburner.com/joethink_rss" />
<link rel="alternate" type="application/atom+xml" title="Joe Think: Atom 0.3 feed" href="http://feeds.feedburner.com/joethink_atom" />
<link rel="alternate" type="application/rss+xml" title="Joe Think: My recent reads" href="http://feeds.feedburner.com/joethink_reads" />
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